CLOT x nIKE
flux Dunk Marketing Campaign

Our team was tasked with creating a comprehensive promotional campaign for "Flux Dunk" sneakers. The campaign was designed to include a wide range of marketing materials, such as 3D animations, billboard advertisements, onsite events, and a roadshow. To showcase the unique qualities of the sneakers, we applied lenticular effects to various designs, creating dynamic visuals that showcase the material's movement and change in the sneaker body.

My role was to produce the 3D animations and lenticular printings for OOH advertisements. I also participated in the concept design of a roadshow and popup store, working closely with my colleagues and contractor to create an immersive experience that would leave a lasting impression on potential customers. The end result was successful and generated significant buzz and interest in the "Flux Dunk" sneakers.