HKJC
My Stable & My Stable 2.0 Marketing Campaign

My Stable is an online fantasy game that launched by The Hong Kong Jockey Club. In the game, players can create and manage their own stable, pick horses, and compete against other players.

I was responsible to produce visually stunning and engaging content that would promote the game and attract new players. This involved animations, making-of video, and the 3D visuals for different marketing collaterals.

Thanks to the success of the My Stable campaign, which I was proud to be a part of, the game was awarded the Best Viral Campaign at Digiz Awards 2022.

HKJC My Stable 2.0 - Teaser Video

HKJC My Stable - Teaser Video

TUTORIAL VIDEOS

Tutorial - How to play

Tutorial - Star Rating

Tutorial - Point & Badges

OTHER VIDEOS

Promotional Video

Making-of - Promotional Video

DIGIZ AWARDS 2022-HKJC Racing Sports