HKJC
My Stable & My Stable 2.0 Marketing Campaign
My Stable is an online fantasy game that launched by The Hong Kong Jockey Club. In the game, players can create and manage their own stable, pick horses, and compete against other players.
I was responsible to produce visually stunning and engaging content that would promote the game and attract new players. This involved animations, making-of video, and the 3D visuals for different marketing collaterals.
Thanks to the success of the My Stable campaign, which I was proud to be a part of, the game was awarded the Best Viral Campaign at Digiz Awards 2022.
HKJC My Stable 2.0 - Teaser Video
HKJC My Stable - Teaser Video
TUTORIAL VIDEOS
Tutorial - How to play
Tutorial - Star Rating
Tutorial - Point & Badges
OTHER VIDEOS
Promotional Video
Making-of - Promotional Video
DIGIZ AWARDS 2022-HKJC Racing Sports